How to Promote your Self Published Book without a Large Social Following?
Strategy 1: Promote via Google Ads & YouTube
Step 1: Create an AdWords Account
Step 2: Create a Video about your Book using Canva or Lumen 5
Here's how you can write the script: ClosersCopy
Here's How you can create the video: Lumen5
Step 3: Upload the video as an unlisted video on YouTube
Step 4: Start a new adwords campaign with the Unlisted video
Step 5: Target keywords and industries in your niche
For example if you wrote a book about productivity, target videos about productivity in the your country.
Use Kw anywhere widget to find keywords
Step 6: Link the CTA to your Book's Landing Page (or Amazon Page) in case you don't have it.
Step 7: Wait for results
Strategy 2: Promote via Facebook Ads
Step 1: Create a landing page
Step 2: Create scripts for FB ads
Step 3: