How to Promote your Self Published Book without a Large Social Following?

Anmol Ratan Sachdeva
Anmol Ratan Sachdeva





Strategy 1: Promote via Google Ads & YouTube 

Step 1: Create an AdWords Account

Step 2: Create a Video about your Book using Canva or Lumen 5

Here's how you can write the script: ClosersCopy

Here's How you can create the video: Lumen5

Step 3: Upload the video as an unlisted video on YouTube 

Step 4: Start a new adwords campaign with the Unlisted video 

Step 5: Target keywords and industries in your niche

For example if you wrote a book about productivity, target videos about productivity in the your country. 

Use Kw anywhere widget to find keywords 

Step 6: Link the CTA to your Book's Landing Page (or Amazon Page) in case you don't have it. 

Step 7: Wait for results



Strategy 2: Promote via Facebook Ads 

Step 1: Create a landing page

Step 2: Create scripts for FB ads 

Step 3: